To ensure maximum participation, Dawn Education Expo will be supported by a nationwide, multimedia advertising campaign in DAWN in the print media, DawnNews on TV, CityFM89 on the radio and DAWN.COM in the digital space.

To further widen the outreach of DAWN Education Expo, an extensive Special Report will be published with DAWN on the first day of the exhibition in each city. The Special Report will feature specially commissioned articles pertaining to education in general, as well as information about participating universities and colleges.