When it comes to reaching Pakistan’s super affluent and ultra sophisticated consumers, DAWN is the only medium capable of doing so successfully – time and time again.

By virtue of the influence and credibility it commands within the corridors of political power, the boardrooms of the business and financial world, the centres of intellectual thought and academia and among the finest and most established families of Pakistan, DAWN evokes a sense of exclusivity among its readers by the simple fact that they all share a common pursuit. They are all DAWN readers.

For them reading DAWN is a tradition.
For them a DAWN event is an assurance of quality.
Our audience knows they will get an event of the highest quality.
Our exhibitors know they will get an audience of the highest quality.

If nothing succeeds like success, then there can be no more successful an event than All About Lifestyles.

Launched in Karachi in the summer of June 2001, All About Lifestyles is held twice a year; in summer in Karachi and nationally in Islamabad, Karachi and Lahore in winter. All About Lifestyles has become a definitive and much awaited branding event for all leading companies – multinational and national – who consider the event a unique opportunity to come face to face with their customers on a platform that enables them to showcase their products live.

In June 2007, nearly 300,000 affluent and discerning consumers attended the Karachi event, over a three-day period. In spring 2008, over a combined seven-day period, 780,000 equally affluent and discerning consumers attended All About Lifestyles in Islamabad, Karachi and Lahore.

DAWN Education Expo has been conceived as a platform aimed at facilitating the enrolment of Pakistani students in universities and institutes of higher learning in Pakistan and overseas. Held nationally in Islamabad, Karachi and Lahore in the early months of the year, DAWN Education Expo coincides with the time when qualified students begin the process of selecting the institute of higher learning where they will pursue further academic studies.

Apart from Pakistan’s leading universities, centres of higher learning and business schools, DAWN Education Expo has attracted participation from overseas, including Australia, the UK, as well as from the Middle East and East Asia. In fact, in 2007 over 135 such institutes attended the event; a number that is expected to be superseded in the coming years.

DAWN Education Expo has proved to be a phenomenal success for participating schools and universities.

DAWN held the first DAWN Fuelling Pakistan, an exhibition on CNG, LPG and alternative sources of energy, in February 2007. The Exhibition attracted more than 80 exhibitors from the world over, and was hailed as the largest exhibition of its kind in Asia, garnering publicity from the most prominent alternative energy publication in Asia, The Asian NGV Communications. Following its success, the second exhibition was held in March 2008; the next one will be held in March 2009.

First held in November 2005, the DAWN Wedding Extravaganza is the annual exclusive gathering of the finest fashion designers, florists, honeymoon package providers, jewellers, photographers, salons, trousseau merchants and wedding planners. The event is designed as a one-stop shop solution to all the needs of planning and managing a wedding and is a great marketing opportunity for anyone involved in the wedding industry by providing access to a variety of consumers.

Held in 2001 and 2002, IT – THE FUTURE OF PAKISTAN was organized to provide the nascent information technology industry of Pakistan with a platform where they could meet, interact and network amongst themselves and with the public at large for the benefit of the industry as a whole. The exhibition targeted companies involved in computer hardware and software development, IT services, offshore development, Internet service providers and IT education institutes. The exhibition was held as a two day Karachi-only event that attracted over 250,000 visitors on both occasions.

True to its name, the JEWEL IN THE CROWN – KARACHI UNDER THE RAJ 1843-1947 series of exhibitions is also one of the most memorable events to have been organized by DAWN. The exhibition is a result of DAWN’s longstanding commitment to protecting the unique culture and heritage of Pakistan in general and Karachi in particular. Planned as the first in a series of exhibitions that would cover different cities of Pakistan. It was organized for the very first time as an accessory to ALL ABOUT LIFESTYLES in 2003. The exhibition featured some very unique artifacts and memorabilia from Karachi’s colonial past and brought together the largest public / private partnership to collectively restore and protect Karachi’s dwindling urban heritage. Today the exhibition is on permanent display at the Mohatta Palace Museum in Karachi and is seen as the finest exercise in urban heritage protection to have ever been undertaken for Karachi in the history of Pakistan.